In online marketing, landing pages are used to drive visitors towards conversion by getting them to click through to a specific action. That action could be anything from encouraging users to make a purchase on your online store, to subscribing to your mailing list, or countless other actions. Whatever it is, there should be just one, clearly-defined CTA (call-to-action). As opposed to a full-blown professional website, a landing page is a single page with a highly specific target: getting visitors to click through to your end goal. When done well, a good LP can hugely up your chances of success.
Here’s a step-by-step checklist for how to create your landing page:
Select a landing page template.
Give your landing page a name.
Add your unique content.
Include striking images.
Choose a relevant domain name.
Make sure all your links and CTAs are working.
Complete your meta description and SEO title.
Publish!
Building a landing page with Canva
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