Email marketing automations, also known as flows, are an automation feature that enable e-
commerce brands to tailor communications with their subscriber base.
Automated emails or texts are triggered by a customer’s action, like placing an order or looking at products on a website, and they allow brands to personalise the users experience on their website
How to use Klaviyo automations for effective email campaigns
Making email welcome series with Klaviyo
Why email workflows
How to create email workflows: