5 Easy to Implement Marketing Budget Allocation Tips
Marketing is a fun and creative opportunity for every business owner to preach about their product and company religiously but it is also...
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Jan 173 min read
10 Social Media Best Practices for Your Business
Social media is like a bustling global marketplace. The shift from in-person to online businesses has turned everyday folks into...
Dec 13, 20233 min read
Content Marketing 2024: Redefining Your Content Pillars to Suit The Times
A lot of businesses or personal brands start-ups like this "What do I post on social media?", "can I just post anything " or "Where do I...
Nov 23, 20233 min read
Why Social Proof is an Effective Marketing Tactic
Social Proof is just a fancy way of saying word-of-mouth marketing or like some people like to call it, the ‘hearsay tactic’. Have you...
Nov 13, 20232 min read
Compelling Creative Ideas to try out this Black Friday
The Black Friday season is in session and we’re sure a lot of businesses are ready with their discounts, offers, and loyal customers...
Nov 7, 20233 min read
Spot your target audience in the crowd: 5 useful tips for business owners.
Do not be deceived, everybody cannot be your target audience. We aren’t trying to rain on your hopes and dreams but in a world full of...
Oct 17, 20233 min read
Small Budget, Big Dreams: Cost-effective marketing strategies for start-ups in Africa
Starting a business in Africa, or anywhere in the world, can be a thrilling adventure. However, the road to success is often plagued with...
Oct 11, 20233 min read
Best Black Friday Marketing Tips and Strategies for Businesses in 2023
Black Friday, the unofficial kick-off to the holiday shopping season, has become a global phenomenon. With savvy consumers seeking the...
Oct 6, 20233 min read
5 Simple Customer Follow-Up Tactics for Achieving Sales and Marketing Success
In the world of business, there's a phrase that often gets thrown around: "The fortune is in the follow-up." But what exactly does...
Jun 7, 20232 min read
Summer Trends in Digital Marketing: Making Waves in 2023
With the summer season in full swing, businesses across the globe are leveraging digital marketing strategies to connect with their...
Apr 20, 20232 min read
Building a competitive advantage for your brand.
As a business owner, you want to differentiate yourself from the competition and attract more customers. Either you're just starting out...
Mar 1, 20232 min read
Customer Retention for Small Businesses.
Attracting your target audience is important for your business. You’ll want to settle on a target audience after doing some initial...
Feb 1, 20232 min read
Monitoring and adapting to changing trends within your industry
New trends and innovations are coming up in the business world faster than ever before. While the goal of any business is to make impact...
Oct 26, 20222 min read
Email marketing best practices
Do you know that the average person spends 10 hours a day on their phone? That doesn't include time spent on their laptop, tablet, or...
Oct 18, 20222 min read
Instagram Reels: a new marketing tool for small businesses
Instagram Reels is a new marketing tool that allows you to post short video clips, up to 15 seconds long, directly onto your followers’...
Sep 27, 20222 min read
How to write engaging social media captions.
Writing engaging social media captions is crucial to increasing engagement and boost brand’s visibility. Before you write, it’s important...
Sep 13, 20223 min read
Marketing-as-a-service (MaaS) - an evolved marketing approach
The demand for innovation is pervasive and it has found its way into marketing. Marketing-as-a-service (MaaS) is the result of a natural...
Sep 5, 20223 min read
Benefits of SMS marketing
Many business owners seem to be unaware about the numerous benefits of SMS marketing. Interestingly, text message marketing saves the day...
Aug 29, 20224 min read
Digital advertising tips for great results
Digital advertising has levelled the playing field of marketing in business. This aspect of marketing involves the promotional display of...
Aug 23, 20224 min read
Effective digital marketing channels for startups & SMEs.
Small businesses don't have big marketing budgets like giant corporations do. Due to their size, they rely on inexpensive but effective...
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