Marketing is a fun and creative opportunity for every business owner to preach about their product and company religiously but it is also...

Social media is like a bustling global marketplace. The shift from in-person to online businesses has turned everyday folks into...

A lot of businesses or personal brands start-ups like this "What do I post on social media?", "can I just post anything " or "Where do I...

Social Proof is just a fancy way of saying word-of-mouth marketing or like some people like to call it, the ‘hearsay tactic’. Have you...

The Black Friday season is in session and we’re sure a lot of businesses are ready with their discounts, offers, and loyal customers...

Do not be deceived, everybody cannot be your target audience. We aren’t trying to rain on your hopes and dreams but in a world full of...

Starting a business in Africa, or anywhere in the world, can be a thrilling adventure. However, the road to success is often plagued with...

Black Friday, the unofficial kick-off to the holiday shopping season, has become a global phenomenon. With savvy consumers seeking the...

In the world of business, there's a phrase that often gets thrown around: "The fortune is in the follow-up." But what exactly does...

With the summer season in full swing, businesses across the globe are leveraging digital marketing strategies to connect with their...

As a business owner, you want to differentiate yourself from the competition and attract more customers. Either you're just starting out...

Attracting your target audience is important for your business. You’ll want to settle on a target audience after doing some initial...

New trends and innovations are coming up in the business world faster than ever before. While the goal of any business is to make impact...

Do you know that the average person spends 10 hours a day on their phone? That doesn't include time spent on their laptop, tablet, or...

Instagram Reels is a new marketing tool that allows you to post short video clips, up to 15 seconds long, directly onto your followers’...

Writing engaging social media captions is crucial to increasing engagement and boost brand’s visibility. Before you write, it’s important...

The demand for innovation is pervasive and it has found its way into marketing. Marketing-as-a-service (MaaS) is the result of a natural...

Many business owners seem to be unaware about the numerous benefits of SMS marketing. Interestingly, text message marketing saves the day...

Digital advertising has levelled the playing field of marketing in business. This aspect of marketing involves the promotional display of...

Small businesses don't have big marketing budgets like giant corporations do. Due to their size, they rely on inexpensive but effective...