Email marketing is a great communication channel widely used by online marketers to nurture leads and convert them to paying customers....

With 4.6bn social media active users, serious B2C marketing departments find it difficult to ignore social media marketing. This aspect...

A marketing strategy gives you clarity on how to enter your target market and successfully do business. It directs how businesses should...

Hey Founders! Have you ever wondered if building a waitlist is an absolute waste of time, energy and money? Some founders argue that...

There are different acquisition channels; however, only a few of them are scalable. Scalable meaning that they have the potential to...

Acquisition channels are any place your customers meet your brand for the first time. They include organic search, paid ad, email...